Robert is the Director of Communications at 3M, leading a global thought leadership program to elevate 3M’s reputation and brand called the 3M State of Science Index. Over the past 22 years, he has honed skills in public relations and traditional media relations, social media, but most recently in brand journalism, and content and influencer marketing. His strengths are in developing and executing PESO strategies to drive awareness, loyalty and advocacy, including media relations and PR, social-first activations, targeted events, and building influencer affinities.